A demo-led product site for a broker-built CRM — designed and dogfooded in-house
Nurtivly CRM is a whitelabelled GoHighLevel CRM built by a brokerage, for brokerages — but its public site was still the untouched GoHighLevel reseller template: generic "intelligent automation" copy, three broken pricing tiers showing "/MONTHLY" with no numbers, no social proof, no real CTAs and no navigation. We rebuilt it from scratch as a single long-scroll landing page assembled from per-section Astro components, repositioning Nurtivly as a vertical CRM for brokers and advisers — demo-led, with one conversion (book a demo) and no public pricing. The page leads with the broker's outcome (leads that don't go cold and turn into completions) rather than "automation", and the honest hook is that Nurtivly runs Belle Maison every day. The hero centres on a hand-built CSS pipeline visual of lead cards maturing into a completed state — no screenshots required. The visual layer is the light treatment of our sibling Nurtivly Design system, so the two brand faces read as siblings. Shipped as a real runnable Astro + Vercel project, not a static mockup, on staging.
The brief
A real CRM product was selling itself through a generic SaaS-reseller template — broken pricing tiers, no proof, no CTA and mixed positioning between agency reseller and a broker brand.
What we did
A from-scratch, demo-led long-scroll site built on the sibling Nurtivly Design system, repositioning the product around the broker's outcome with a single book-a-demo conversion and a hand-built CSS pipeline hero in place of screenshots.